iHance and Podtech

Measure and Quantify the ROI of your Podtech Podcasts with iHance

Podtech is a media company dedicated to podcasting. It is a producer, aggregator, and distributor of professional podcast content for audiences worldwide. Its media channels include PodTech News, PodTech InfoTalk Network, and PodTech Sponsorship Network. PodTech has more than 15 corporate clients including Intel, Juniper, Yahoo, Symantec, Barracuda Networks, and nVidia. The company was founded in 2005 and is based in Menlo Park, California. It is funded by US Venture Partners and Venrock Associates. For more information go to www.PodTech.net.

For client companies that use iHance and PodTech, iHance measures and quantifies the number of identified customers and prospects that access Podtech Podcasts AND the effectiveness of each Podcast in real time. iHance also measures and quantifies the number of unidentified or anonymous leads generated by Podtech Podcasts and converts them into identified leads. Finally, iHance enables client companies to target proactively all identified leads that are engaged in the sales process and accelerate the time to close.